Budweiser Brings Boost to British Farming

A new program in the United Kingdom is bringing farmers together to reduce their environmental footprint. 23 farms across the UK have committed to growing the barley used by AB InBev during production of Budweiser. 

This initiative will allow barley growers to compare their production levels to that of other barley growers. Not only will they be able to do this in their region, but also on a global scale. 

Crisp Malting Group, Glencore Grain and Agrii are also associated with this new program which will reduce the environmental impact of these farms and produce the quantity of malting barley required to meet the vast needs of AB InBev. 

John Rogers of AB InBev went on the record to say that the company is very excited to have UK farmers joining the SmartBarley℠ initiative. He also spoke of his excitement to be working with these farmers to achieve AB InBev’s shared goals of natural resource efficiency and improved productivity. 

James Florey, a farmer from Northmoor, Oxfordshire, said:

“We are very pleased to have the opportunity to work with Budweiser and look forward to seeing the results. This is great opportunity which fits in well with our farming practices as we look to combat flooding problems”

This press release is a sponsored post.  

1 comment:

  1. Sounds like a good idea. I don't like Budweiser but I deffo now the hubby does x

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