How I'm Helping Make a #brightFuture For My Children

Unilever’s brightFuture initiative focuses on small changes that can make big differences and how we can build a world where everyone lives well and lives sustainably.

Since the launch of the Sustainable Living Plan, Unilever has helped 482 million people to improve their health and hygiene, including through hand washing, improving self-esteem and oral hygiene.

You may have seen the ads on tv recently, documenting the Domestos campaign that has committed to helping 25 million people gain improved access to a toilet by 2020. Access to clean sanitation can protect people from preventable diseases, reduce mortality rates, help reduce school dropout rates and improve quality of life.


That ad gets me every time! We take working, hygienic toilets for granted don't we?

When I was tasked by Unilever to think about the small changes we can make in our lives in order to help provide a #brightFuture, I struggled at first. But when I sat back and swigged my coffee, I have to admit that I waaay over thought it because, actually, I'm already actively making changes.

We try to recycle as much as we can in our home. It's really not difficult to make use of stuff that you originally thought was fit for the bin. Think about it, reusing packaging such as coffee jars for pencils or detergent dosing balls as a button store (in my case, a spare candle store!).


I even purposely purchased a double bin for our kitchen, ensuring Carson knows that 'green is good' and so recyclable items go in here. It's finally beginning to become second nature which is exactly how recycling should be, in my opinion.

I love 'messy baking' with carson, not only does it promote knowing where our foods come from, but also encourages creativity. I actually blogged about just that a couple of years back, which you can take a look at here if you like. The best bit is, it also teaches Carson how to clean up after himself as well (bonus!)... And a tip of the cap to Unilever themselves because even when washing them messy bakers' clothes at a lower temperature, they come out clean and fresh. So that's another fine change for a #brightFuture lesson right there!

Our double bin encourages recycling.

Did you know that six out of ten parents say that they have started to live in a ‘greener’ way at home at the suggestion of their children. Whilst Carson didn't suggest it in our home, he's definitely on board which, in itself, is an achievement. The closest I got to recycling as a kid was keeping the egg box for that week's episode of Art Attack!

It's because of these changes that 83% of children continue to feel optimistic about their own future and 59% feel optimistic about the future of the environment. Most parents (between 70-80%) believe that, compared with themselves, their children will live longer, have a better education and better job prospects, and will enjoy life more, even if they will have to work harder to reap the rewards of the greater benefits ahead.

Messy baking, tidies easily and encourages creativity

Like any parent, all I want is a bright future for my children. I'm trying my best to do my bit and I admire organisations like Unilever for making it more thought of in every day ways.

Tell me, what small changes do you, or could you make?

This post is an entry for BritMums #brightFuture Challenge, sponsored by Unilever


1 comment:

  1. Great post. Commenting for myself and on behalf of BritMums and thanking you for taking part

    ReplyDelete

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