Throw the baby clothes out with the bathwater #ASDA

Recently, Asda revealed that 87% of parents have had to throw away their baby’s clothes due to staining, with almost half of parents (48%) doing this at least once a month. 

Well, at least I'm not the only one! 

The poll^ commissioned by Asda to launch its new range of Little Angels detergents, has shown that soiled baby clothes are costing strapped-for-cash parents £600 a year to replace – that’s a whopping £4.2m for new families in the UK and I'm not surprised in the slightest.

I hate to say it but when Finley, and his clothes, are covered in bright orange baby food, I don't know why I bother throwing them in the wash. I do worry about using stain removal products considering we're supposed to use non-bio on our little one's clothes, I mean if biological detergents can cause rashes - can stain removal agents? I am one of the 6 out of 10 parents that think this according to Asda's poll.

When asked what the worst culprit for staining baby garments was 52% of parents said poo, while baby food (74%) and juice (32%) also topped the list. As a result 43% of squeaky-clean parents have admitted to sticking on two extra washes a week for their baby, with a quarter needing to do five.


Asda has introduced a new laundry range, designed especially for babies and formulated for the softest and snuggliest of washes to keep mum’s worries at bay. Adding to its already popular Little Angels brand, the range of detergents includes non-bio gel, non-bio liquid, non-bio capsules, non-bio powder, fabric conditioner and a non-bio oxy powder stain remover – perfect on the toughest and messiest of stains, yet gentle on your baby’s delicate skin.

“Having a baby is one of life’s biggest miracles, but with it comes additional costs and occasional worries. At Asda we want to make things as easy as possible by taking away any worry or stress mums might have about washing their baby’s clothes, whilst keeping things affordable. 
The new Little Angels detergent range will leave clothing soft and doesn’t contain any additives that can irritate baby’s skin but is still strong enough to tackle the toughest of stains. Ultimately, we know that by taking care of babies means we’re taking care of mums and families too and that’s what’s important." Victoria Philip, from Asda’s Household & Laundry team.

I've tried the Little Angels capsules and, true to their claims, they leave clothes really very soft. I was impressed, particularly as there is a subtle scent to the clothes once washed too. I'm keen to try the oxy powder stain remover as it is non-bio and maybe I can save myself a bit of cash in the long run when it comes to messy Finley's vests getting rotten!

Little Angels laundry detergents are available in Asda stores and online now, priced from just £1.50. 

Certainly worth trying, in this parent's opinion!


^Asda surveyed 1,000 parents via Pulse of the Nation

*I was sent 1 sample of Little Angels Non-Bio Capsules alongside this press release, in order to try for myself.*

2 comments:

  1. I always end up throwing Lucas's clothes out mainly due to food stains! Why they make all baby food orange, I will never know!!! Will definitely look into these as I hate throwing his clothes out!

    Laura x x x

    ReplyDelete
  2. Those statistics are absolutely crazy, I didn't realise the percentage was that high! These sound great, and especially for that price! x
    | Life as a Petite || Fashion, Crafts & Lifestyle Blog |

    ReplyDelete

I love hearing from you guys. Whether you agree, disagree or just have something to add - just fire away!

Welcome!

Welcome!