Simon Has The X Factor for Sudocrem!

When was the last time you saw a Daddy doing the coo'ing (and dealing with the poo'ing!) in a baby product advert?

Well, there was a time when Simon Cowell might have been a pin-up for a fashion brand but now in his new role as father to baby Eric, it seems he’s in demand by nappy cream brand Sudocrem who want him to star in a new TV advertising campaign.

The manufacturers of Sudocrem, Forest Laboratories say the idea was inspired by Ant and Dec who commented in OK magazine that Simon goes everywhere with a pot of Sudocrem.

“We hear he’s a fan of the brand and think he’s a fantastic role model for dads who want to be hands-on and share the childcare. The idea that nappy changing is something mums do is nonsense. In the 21st century, parenting is a shared experience right from day one."
Nick Lang, Senior Brand Manager at Forest.

The 30 second ad, which is currently in the development phase, would not only promote Sudocrem Care & Protect nappy cream but also educate parents on the nappy changing principles of ‘Clean, Dry, Apply’, an approach endorsed by leading health professionals including midwife Nikki Kahn.

“An estimated 80% of babies suffer from nappy rash because people don’t know how to change a nappy properly and a sore bum is sore and distressing for a baby"
Nick Lang, Senior Brand Manager at Forest.

“The best form of treatment is prevention and this three step programme should mean your baby is far less likely to suffer from nappy rash”
Nikki Khan, Midwife.

Sudocrem’s Clean, Dry, Apply could be renamed ‘Simple Simon’s Nappy Changing Rules’ if Mr Cowell approves but first he will be required to take guidance from other celebrities by watching the video created by parenting website Up All Hours...





“We’re really excited about the prospect of working with Simon. It’s a fantastic opportunity for him to show the nation his softer side and if it all goes ahead then it could reduce the incidence of nappy rashwhich is even better news for babies bottoms." 
Nick Lang, Senior Brand Manager at Forest.


For me, this news is bordering on 'ground breaking'. As I said at the beginning of this post, when was the last time you saw a Daddy figure feature in a baby product advert? I find it incredibly refreshing to see a brand hone in on the less stereotypical vision of a nappy change. It shows that this product is for anyone and everyone to buy and use, as long as baby's bum comes first.

Sudocrem Care & Protect is a nappy rash ointment - designed specifically for babies that offers TRIPLE PROTECTION against nappy rash at every nappy change. I recently reviewed this product myself and can honestly rate it right up there for baby skin protection. You can read all about my experience and thoughts of it HERE.

Visit www.sudocrem.co.uk for more information, or follow them on Twitter or Facebook.


*PR Collaboration*

4 comments:

  1. I think he will make a fabulous spokesperson for sudocrem

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  2. always loved the brand but not really a fan of him x

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    Replies
    1. I mean simon not jamie , i love jamie x

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  3. I like how Sudocrem are finding Daddy spokespersons! Simon Cowell will be amazing ;)

    JESS | WWW.JYUKIMI.COM

    ReplyDelete

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